Good research shows its working.

Clarity is a product of the process. Our research framework is designed to make the path from question to conclusion visible, useful and open to challenge.

The Geteridian framework

Evidence first.
Perspective follows.

Research should help you understand how an answer was reached. That means keeping the sources close, treating context seriously, and leaving room for a different interpretation.

Each stage of the process has a clear purpose. Together, they make a brief that can be questioned, revisited and built upon.

The Geteridian approach

A question
worth asking.

EvidenceContextChallenge

A clearer perspective

Traceable sources. Explicit assumptions.

Define the question

Start with the decision the research should inform. Agree the scope, countries or regions, audience and desired output. Make the exclusions as clear as the objectives.

Examine the evidence

Identify relevant primary and secondary sources. Record their definitions, timing and limitations. Separate what can be observed from what must be inferred.

Connect the context

Interpret the evidence in its local and sector setting. Test comparisons, consider competing explanations and make the important assumptions explicit.

Develop the perspective

Bring the findings together in a concise, traceable brief. Explain what the evidence supports, what remains uncertain and which questions deserve further investigation.

Working principles

What gives the work its shape.

Traceable sources

Every material observation should lead back to its source. Publication dates, definitions and relevant qualifications stay attached to the evidence.

Visible uncertainty

Data gaps, alternative explanations and assumptions belong in the discussion. Confidence should follow the quality of the evidence.

Local context

A consistent framework should still leave room for differences between markets. Comparability is a research question in its own right.

A practical output

The format follows the question. A concise brief, a structured landscape or a deeper report should make the findings easier to use.

A useful handoff

What a reader should be able to inspect.

The final format depends on the question, but the evidence trail should be simple to follow.

A scope record

The agreed question, time period, definitions, exclusions, audience and intended use.

An evidence register

Source names, links or document references, relevant dates, fields used and known gaps.

A reviewable conclusion

Findings beside their assumptions, limitations and the specific evidence that could change the interpretation.

For licensed or restricted data, any sample, storage, display or publication must first fit the provider’s confirmed terms.